Search Engine Optimization is simply optimizing your website for search engines.

SEO and SEO-focussed copywriting draws customers to your site, increases your

visibility and thus increases your sales.

There are over 100 million websites (and counting) out on the web today. For your site to stand out amongst your competitors you need to be visible to search engines.

For example, when a Google user types, “hairdressers melbourne” into the search field:

           

...ideally, your melbourne hairdressing salon’s site would come up on the first page of Google results. This would be the optimum ranking for your site.

The links you see above in the pink section are what Google calls ‘sponsored links’. And as you may already know, you need to pay for those.

But most users tend to click on the ‘organic’ results of a Google search, the results below the sponsored links. These links are ranked by order of importance on the keywords that you typed in.

And this is where you want your business to rank high so that your customers can find you easily.

There are many ways to optimize your site, one of them is by figuring out which

keywords work for your business so that you are not invisible on the web.

Meri delivers:

1. •Search Engine Optimized (SEO) Copywriting
   

2. •a full SEO website audit that includes your optimized keywords
   

3. •an assessment of your entire site for search engine optimization and usability
   

4. •including tips and tricks for increasing your search engine rankings and hit counts
   

5. •and much, much more..
   

You can lead a horse to water ...

Keywords and SEO are only part of the equation. Once people find your site if you don’t have engaging copywriting they aren’t going to stay and they aren’t going to buy.

This is where great SEO copywriting comes in.

Meri integrates your special keywords within your website copywriting. Promoting your product or service’s features and benefits directly to your target audience.

If you would like to know more about how to optimize your website for search engines please contact Meri +61 (0)408 369935.