A Genuine Short-Cut to Google Page One...

AdWords Copywriting, Campaign Set-Up, Maintenance & Optimisation

There is a quick way to [legally] get onto Google’s Page One - and while you do have to pay for it, it’s very affordable. It’s called Pay-per-Click [PPC] Advertising, otherwise known as Google AdWords - one of the most affordable and flexible forms of web marketing.

What is AdWords?

Your ad displays on page one of Google - and you only pay when a visitor clicks on your ad and ‘clicks through’ to your web site.

Why use this form of web marketing?

1. ✓Much CHEAPER than traditional forms of advertising (print, TV, radio).
   

2. ✓Flexible spend - turn off when you want to, spend more or less when you wish.
   

3. ✓Your ad is being show to people who are already searching for your product or service.
   

4. ✓Over 10 million Australians a day use Google - how many of these are looking for your business - and finding your competitors?
   

5. ✓Incredibly targeted marketing - geographical, demographical etc.
   

6. ✓Completely trackable - measure your Return-on-Investment (ROI) every step of the way.
   

7. ✓Gives you ‘page 1’ presence on Google if your organic rankings haven’t caught up yet via your SEO.
   

Does it work? - Yes, if you do it properly!

A lot of people set-up their own PPC campaign and run it for a few months, then wonder why it fails to really push traffic to their site. Usually it’s because their ad’s copywriting has let them down, or they haven’t done enough keyword research before they started.

I have developed an incredibly thorough process to fully optimize your PPC campaign, including copywriting testing, extensive research of your power keywords and also how to use your AdWords campaign as the most affordable form of real-time market research you’ll ever do.

If you would like to know more about how to run a successful AdWords campaign please contact Meri on +61 (0)408 369935.

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