And it doesn’t matter if your website gets thousands of hits a day. Or ranks #1

on the first page of Google. You still need to grab people’s attention and to

make sales.

And that’s where great web copywriting comes in.

Copywriting is nothing new. It’s been around for over a hundred years. It’s been used to sell everything from snake oil to mortgages to BMW’s.

But, copywriting for the web is new. Out here we have to think very differently.

In print advertising you may have as long as a day, or maybe

even a few weeks to catch your customer’s attention.

Web copywriting has to engage in as little as 8 seconds*. And recent studies have indicated that it may now be as short as 4 seconds**. That’s how long you have to engage your customers’ attention, before they click out and move onto the next link - your competitor’s site.

How often have you gone to a website and can’t be bothered to wait for the flash animation to download? Or have had to read deep into a site to figure out what they’re actually selling? And then you can’t even find the company’s phone number?

Some businesses pay a lot of money for their websites. Flashy ‘bells & whistles’ animations and snazzy web design all have their place, but often we forget the most simple of things: like the words.

Your site needs to engage your potential client. Fast.

Are you going to use your 8 second window of opportunity wisely? Or are you going to miss out on a potential customer because their eyes have glazed over, they’re bored and they click out?

Meri delivers web copywriting that engages your customers and stops them from moving onto your competitor’s site. This leads to more sales and increased visibility for your business.

For more information on web copy call Meri on +61 (0)408 369935,

Or click: meri@meriwords.com.au for a free PDF folio.

*Jakob Nielsen 1994, **Akamai and JupiterResearch 2006